Media Contacts:           
Melissa Clyne            Lee Rech
Scribe Inc. for Candle Warmers Etc.            for Candle Warmers Etc.
801.486.6763; 801.860.1458 – cell            801.556.8423 – cell
melissa@scribepr.com             leerech@scribepr.com
 
CANDLE WARMERS ETC. REFRESHES PACKAGING APPROACH
TO STRENGTHEN BRAND IDENTITY
 

WOODS CROSS, Utah — July 9, 2012 —Candle Warmers Etc. today announced new packaging for the giftware manufacturer’s  patented candle warming lamps, lanterns, plates, and fragrance warmers to better communicate a candle warmer’s place and purpose in the home. The new packaging offers a brighter design to enhance product appeal at retail; lifestyle images to better educate consumers on product applicability; QR codes that will lead to product demonstrations and information; and more emphasis on fragrance to promote cross-selling efforts for the company’s Jamie Clair brand of highly fragrant candles, wax melts, and oils.
            “The design approach of our new packaging embraces and strengthens our established brand while complementing other marketing endeavors underway at Candle Warmers Etc., including a new web site design,” said Candle Warmers Etc. President Chris Barnes. “Initial customer and retailer feedback has been very positive.”
            Appearing on retail shelves nationwide beginning this fall, the new packaging also sports an updated logo that conveys the company’s mission to encourage consumers to practice candle-sense with the “original alternative to lighting a candle.”
            Candle Warmers Etc.’s extensive line of aromatic Jamie Clair Wax Melts and Jamie Clair Home Fragrance Oils, which perfectly pair with the company’s lamps, lanterns, and tea light products, will now be featured on all product packaging, along with suggested Jamie Clair candle collections.           
            The company’s products are currently sold across a diverse retailer base including many top U.S. retailers such as: Amazon.com; Bed, Bath & Beyond; Boscov’s; Hallmark Stores; Hobby Lobby; and
JC Penney; through specialty retailers; via catalog; and online at www.candlewarmers.com.
 
About Candle Warmers Etc.
Candle Warmers Etc. was established in 2001 on the principle of safe candle use and has grown into today’s market leader and innovator in the candle warmer category. The Company’s “Practice Candle-sense, Go Flameless” public awareness initiative is aimed at increasing consumer understanding for how to safely enjoy candles. Listed among the top Consumer Products and Services companies in the U.S. by Inc. 500/5000, the Company develops, manufactures, and distributes patented candle warming appliances and related giftware appliances and accessories to safely accent the home or office with candles and fragrance. Candle Warmers Etc. also domestically manufactures and distributes hand-poured, fragrant candles under the “Jamie Clair” brand. www.candlewarmers.com; www.facebook.com/candlewarmersetc; www.twitter.com/candlewarmeretc.

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