Melissa Clyne Lee
Scribe Inc. for Candle Warmers Etc. for
Candle Warmers Etc.
801.486.6763; 801.860.1458 – cell 801.556.8423
CANDLE WARMERS ETC. REFRESHES PACKAGING APPROACH
TO STRENGTHEN BRAND IDENTITY
WOODS CROSS, Utah — July
—Candle Warmers Etc.
today announced new packaging for the
giftware manufacturer’s patented
candle warming lamps, lanterns, plates, and fragrance warmers to better
communicate a candle warmer’s place and purpose in the home. The new packaging offers
a brighter design to enhance product appeal at retail; lifestyle images to better
educate consumers on product applicability; QR codes that will lead to product
demonstrations and information; and more emphasis on fragrance to promote cross-selling
efforts for the company’s Jamie Clair brand of highly fragrant candles, wax
melts, and oils.
design approach of our new packaging embraces and strengthens our established brand
while complementing other marketing endeavors underway at Candle Warmers Etc.,
including a new web site design
,” said Candle Warmers Etc. President
Chris Barnes. “Initial customer and retailer feedback has been very positive.”
on retail shelves nationwide beginning this fall, the new packaging also sports
an updated logo that conveys the
company’s mission to encourage consumers to practice candle-sense with the
“original alternative to lighting a candle.”
Warmers Etc.’s extensive line of aromatic Jamie Clair Wax Melts
and Jamie Clair Home Fragrance Oils
, which perfectly pair with the company’s
lamps, lanterns, and tea light products, will now be featured on all product
packaging, along with suggested Jamie Clair candle collections.
company’s products are currently sold across a diverse retailer base including
many top U.S. retailers such as: Amazon.com; Bed, Bath & Beyond; Boscov’s;
Hallmark Stores; Hobby Lobby; and
JC Penney; through specialty retailers; via catalog; and online at www.candlewarmers.com
About Candle Warmers Etc.
Warmers Etc. was established in 2001 on the principle of safe candle use and
has grown into today’s market leader and innovator in the candle warmer
category. The Company’s “Practice Candle-sense, Go Flameless” public awareness
initiative is aimed at increasing consumer understanding for how to safely
enjoy candles. Listed among the top Consumer Products and Services companies in
the U.S. by Inc. 500/5000, the Company develops, manufactures, and distributes
patented candle warming appliances and related giftware appliances and
accessories to safely accent the home or office with candles and fragrance.
Candle Warmers Etc. also domestically manufactures and distributes hand-poured,
fragrant candles under the “Jamie Clair” brand. www.candlewarmers.com
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