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New Candle Warmer Lamp Designs

March 18, 2009
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MEDIA CONTACTS:
Melissa Clyne
Scribe Inc., for Candle Warmers Etc.
801.486.6763; 801.860.1458 – cell
melissa@scribepr.com
Lee Rech
Scribe Inc. for Candle Warmers Etc.
801.556.8423 – cell
lee@lbrcommunications.com
              
CANDLE WARMERS ETC. SHOWCASES
SEVERAL NEW CANDLE WARMER LAMP DESIGNS


New Product Lines Underscore Company’s Candle Warmer Market Leadership

LAYTON, Utah - MARCH 18, 2009 - Expanding the use and appeal of the Company’s patented candle warming products, Candle Warmers Etc. today announced several new products for 2009, including the Contempo Candle Warmer Lamp; the Hurricane Candle Warmer Lantern – Metallic Series; and the Ceramic Candle Warmer Lamp. Candle Warmers Etc. will display these new products during the International Home & Housewares Show 2009 (Booth #3645), March 22 – 24th in Chicago.

The Company’s patented candle warming products are unique in that they allow candles to quickly become fragrant; heighten safety due to no open flame; and offer the consumer a clean and healthy alternative to burning traditional wicked candles inside a home or office.

“Candle warmer lamps are a stylish, versatile, and safe way to accent with candles,” said Marketing Director Chris Barnes of Candle Warmers Etc. “We have expanded distribution over the past year and continue to receive very positive market reaction. We are excited to show our 2009 offering of candle warmer lamp products to retail buyers.”

Candle Warmers Etc., the innovator and category leader in candle warming devices, expanded distribution of its products during 2008 and experienced notable success during an otherwise lukewarm retail period. The original patented Aurora Lamp became an immediate “Top 5 Seller” for Dillard’s Small Electrics Department during the holiday 2009 season.

Contempo Candle Warmer Lamp
  • Modern and elegant, Candle Warmers’ new Contempo Candle Warmer Lamp creates the ambiance of a burning candle and releases the candle’s fragrant aroma within minutes. This newly styled candle warmer incorporates melt-from-the-top-down technology, accommodates most 22-ounce sized candles, and includes more than 20 exchangeable lamp shade options for greater flexibility with home and office décor. Retailing for $34.99 MSRP, the Contempo Lamp base is newly available in four colors (Black, Brushed Nickel, Vintage Brass, and Oil-rubbed Bronze). A Combo Pack includes the lamp together with a hand-poured, 22-ounce Jamie Clair candle; MSRP $49.99. The Contempo Candle Warmer Lamp will be available March 2009, with additional styles and price points anticipated later in 2009.
Hurricane Candle Warmer Lantern — Metallic Series
  • Retaining the charm of a traditional lantern, the Hurricane Candle Warmer Lantern infuses a measurable degree of safety over the former by incorporating the Company’s patented melt-from-the-top-down technology to release a candle’s aroma. The new Metallic Series includes the Hurricane Lantern in Brushed Nickel, an Oil-rubbed Bronze, and Vintage Brass for $44.99 MSRP each. The Hurricane Lantern is also offered in White, Black, and Rustic Brown for $39.99 MSRP each. The lantern’s base accommodates the Company’s 16-ounce hurricane-shaped candles as well as most medium-sized candles. The Hurricane Lantern is a fun and versatile way to blend ambiance and aroma in any room, indoors or out. A Combo Pack is also available and includes the Hurricane Lantern together with a hand-poured, 16-ounce Jamie Clair candle; MSRP $59.99.
Ceramic Candle Warmer Lamp — New Stylish Designs
  • With Candle Warmers’ Ceramic Candle Warmer Lamp, any scented candle instantly becomes a lighted lamp. The Ceramic Candle Warmer Lamp features two new shade shapes and sizes. The ceramic shade sits atop an unlit scented candle while the patented lamp melts the candle from the top down to create the ambiance of a burning candle, releasing the candle’s aroma within minutes. Available in Black, Red, Cream, and Green, the 6.5-inch square electric Ceramic Candle Warmer Lamp includes a base and shade; $34.99 MSRP. A round shade style is available in a 6.5-inch size in Black, Red, Cream, and Blue for $34.99 MSRP.
Since the company’s inception in March 2001, Candle Warmers Etc. has brought style and value into homes and offices by providing a quick, safe, clean and healthier alternative to enjoying scented candles without a flame. According to the National Candle Association, an estimated 75 to 80 percent of candles sold in the United States are scented with expectations that the fragrant candle trend will remain popular with consumers well into the future.

EDITOR’S NOTE: For a demonstration of all candle warmer lamp products, stop by the Candle Warmers Etc. booth #3645 during IHHA.  High-resolution photography and samples are available upon request.

ABOUT CANDLE WARMERS ETC.
Recently ranked by Inc. 500 as the 57th fastest growing consumer products company in the United States (2007), and the 11th fastest growing company in Utah by Mountain West Capital Network (2007), Candle Warmers Etc. develops, manufactures, and distributes patented candle warming appliances and other related giftware appliances and accessories. The company also domestically manufactures and distributes candles under the “Jamie Clair” brand of hand poured, scented candles. For more information, visit www.candlewarmers.com.

©2009 Candle Warmers Etc. All rights reserved. Candle Warmers, the Candle Warmers logo, and the Candle Warmers product names and logos are either registered trademarks or trademarks of Candle Warmers Etc. In addition, other companies’ names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.
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